Who are you promoting? pt.2
Written on June 12, 2008 by William
My earlier post may have caught you a bit off guard. I mean here I am a program owner, but I am telling you not to promote programs directly.
At first glance that may seem strange. Of course as a program owner I love it when people promote my sites. I enjoy sending out commission payments, and I get great joy when I get an email that is talking about me or one of my products or services.
So why would I say not to promote your referral link to my business?
It’s simple, the more successful you are the more business you can send me. Instead of promoting my business you should be promoting yourself. Build your own list and start building a relationship with that list.
Then if you like my products or services tell your list about it. You will get better results and I will end up sending you a bigger commission check.
With the same amount of traffic exchange credits that it would take you to get one sign up in a site that has been around for three years you could get two, three or maybe even more opt-ins to your list.
You could then sell things to that list several more times.
For arguments sake lets say it takes 1,000 credits. The average price for 1,000 hits is $10, so we will say it takes $10 to get one person into what ever program it is your promoting. Now if that that program is paying you $10 per sign up you just broke even.
But if you were to use those 1,000 credits and get just three opt-ins to your list. You could promote your program a little more, give more detail about it and maybe convert two of those members into paying customers. So now you have already doubled what you could have earned, and have gotten 100% increase in profits.
Now you also have these members on your list and you can recommend other products and services to them. How much more can you make?
Think about this for a second before you copy and paste your next affiliate link into your favorite TE, Safelist or any other promotion method you may use.
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