Even if you’re new to Internet marketing, you’ve heard the same old saying a thousand times. Lists make money. List building is one of the most effective ways to generate online home based business success. You must learn how to build a list in order to reach your potential.
Why it works
Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You can create opportunities for multiple exposure by adding an individual to your list.
Plus, most people are more likely to make purchases from people they feel they know and can trust. You can use emails to your list to forge a personal connection. That increases your credibility, producing more sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze page exists to do one thing and one thing only. It should encourage readers to become subscribers to your list. Anything else is completely extraneous.
In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. This is a proven strategy that you can use to spur the success of your business.
Having a quality inducement won’t automatically make your squeeze page a success, though. Building a squeeze page the right way is just as important. There are certain squeeze page strategies that produce the best results. You should emulate those proven techniques. That means you’ll want to follow these three guidelines.
Squeeze page basics
First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You want people to sign up for your list, not to have them click away to something else.
Second, you’ll need to write a short, powerful message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Remember that your squeeze page is there for a single reason – to build your list. Every line of that squeeze page should exist to serve that objective.
Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
Summary
If you’re following those three pieces of advice and are offering a smart “bribe”, you’ll have a successful squeeze page! You’ll have the chance to build good relationships with your potential customers. You’ll also have the chance to expose your subscribers to key marketing messages more than once.
You will dramatically improve your business by using these email list building secrets. The fact that so many successful marketers embrace list building isn’t an accident. The real money is in list building.
Mar 27th by Dustin Struckman Continue Reading




