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Why Should You Build A List?

Date July 7, 2011

OK  Stop me if you have heard this one already. The money is in the …. oh so you have heard it. Yeah I know its old news, it’s not sexy, it’s not shiny and it certainly isn’t new. But let me ask you a question. How are products launched? I mean every day there [...]

Is there anything real ?

Date January 10, 2009

Will it end up on late night TV being sold by Billy Mays or on daytime TV being sold by Oprah, is there really much difference between the two?

Are you ready for integration marketing?

Date August 1, 2008

I have heard it talked about it, I have seen it in action, but it seems the term integration marketing has not been widely accepted outside of the marketing world. I just did a search for the layman’s definition, but did not find one. But according to Wikipedia the definition of integration is “integration is [...]