OK  Stop me if you have heard this one already. The money is in the …. oh so you have heard it. Yeah I know its old news, it’s not sexy, it’s not shiny and it certainly isn’t new. But let me ask you a question. How are products launched? I mean every day there [...]

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Will it end up on late night TV being sold by Billy Mays or on daytime TV being sold by Oprah, is there really much difference between the two?

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I have heard it talked about it, I have seen it in action, but it seems the term integration marketing has not been widely accepted outside of the marketing world. I just did a search for the layman’s definition, but did not find one. But according to Wikipedia the definition of integration is “integration is [...]

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