OK  Stop me if you have heard this one already.

The money is in the …. oh so you have heard it.

Yeah I know its old news, it’s not sexy, it’s not shiny and it certainly isn’t new.

But let me ask you a question.

How are products launched?

I mean every day there is a new super traffic generating push button system, or a new undiscovered secret, that some homeless dude stumbled upon and is now a millionaire.

So you must hear about them all because they magically generate a force that sucked you in and made your browser go there right?

You probably heard all about how powerfull facebook and twitter are for building your business while you were on facebook or twitter then.

What blog were you at that told you how much money you can make by blogging?

Chances are you first heard about all these different methods, were told about all these secrets, and probably even bought one or two of them in your inbox.

I’m not saying none of these methods work as most (not all as advertised ) do.

But when someone launches a new SEO product they don’t rely on SEO to get the word out.

They mail their list, they have their JV partners mail their lists.

Now they may use that SEO, or social media or traffic software to build their lists in the first place, but when it comes time to get the word out on their new product or service they mail their lists.

I have done many different things online, some successfull some not, I have been doing a lot of SEO lately and gotten good results, but no one has knocked on my door saying I’m about to launch a program will you SEO your affiliate link for me?

No ones ever said “hey you surf can you put my launch in your rotator?”

But I have a full Skype list and inbox full of invites saying “hey, I’m going to launch this soon can you mail for it?”

Now again don’t get me wrong I love surfing and its great traffic, same with SEO it is effective. But for fast proven success that everyone with a list recognizes, the power really is in “the list”

What ever you do to get traffic to your sites you can leverage that so much by adding an opt-in form on your page.

And if you don’t believe it works the next time you are reading a sales page or watching a video about the latest greatest product out there take a second to think how you ended up there.

It’s Saturday morning and my ears are still ringing from last night. No I didn’t go out partying, I took my son to see the Monster Truck Rally last night.

It was held in what has gotten to be one of the worlds smallest indoor arenas, and we had good seats so there was plenty noise and burnt rubber fumes to make it a complete night.

Any way this is the first time I have been to one of these things since I was a kid about my sons age. It would seem I was in the minority there though as everyone seemed to have a favorite truck, or driver, and knew all the different teams and who wore what etc…

I was amazed when they asked a 10 year old kid in the audience some monster truck trivia and he nailed all of it ( along with extremely excited guy on my right that was upset that kid got a free T shirt and he didn’t )

I was surprised at the following this thing had, I was even more surprised after the first run of trucks when the winner just happened to be the last truck on the track and the driver ( who was also a big part of the pre-show ) was out of his truck to claim his victory before the “judges” even gave their score.

After that first event there was some Quad Wars, where “Team Indiana” was getting beat up on by evil outsiders “Team Ohio”

I know I haven’t lived here very long but you would think you would here of a state team of quad racers at some point, but I digress.

Needless to say the results were a bit biased and no matter what happened there were only a couple of people to win every event, these were also the same people that were in charge of the pre show hype and making everything happen.

The sad thing is there were better drivers doing better things than them but I guess they were not good enough to take center stage and “act”

All in all it was entertaining, and that’s what I paid for was to be entertained and more importantly my son had a blast, he didn’t pick up on the quirks of the whole show. And I really wonder how many people there did.

I mean Wrestling has done it for years and the fans still love it , but it makes me wonder if anything is real at all.

Was there a time that there was an actual monster truck circuit where anyone could win, or has it always been a stage act?

Was there a time where wrestling was real?

What about furniture? I know there was a time you actually had to get your furniture delivered, but now that seems to be a dying trend in favor of modular pieces of compressed saw dust with a sticker of wood on it.

No one seems to complain, everything continues on, there was no one last night demanding there money back because it was staged,but is that where it all starts?

Do we as marketers keep pushing to see what we can get away with and as long as no one complains it must be ok?

Do we as consumers just take what we are sold and even when we find out its not what the commercial said just say to ourselves, looks like a was a victim to marketing again?

If that’s the case are we out marketing ourselves? If everyone begins ( or actually I think most already do ) thinking that all marketing is a lie, how to we convince the public when we are actually telling the truth.

Some one could create and market the answer to life, eternal happiness or anything else, but will there be any one to buy it, or will everyone already be jaded by broken promise after promise? Will it end up on late night TV being sold by Billy Mays or on daytime TV being sold by Oprah, is there really much difference between the two?

I

I have heard it talked about it, I have seen it in action, but it seems the term integration marketing has not been widely accepted outside of the marketing world.

I just did a search for the layman’s definition, but did not find one.

But according to Wikipedia the definition of integration is

“integration is a process of combining or accumulating. It may specifically refer to:
• The bringing together of two or more economies, cultures, religions”

I believe you already know what marketing is so I wont go into the details of it here.
To try and sum it up in simple terms Integration Marketing is combining two or more products together.

This can be done several ways, One way is internally. Companies like Amazon have gotten this down to a tee. If you have ever bought anything from them you know what I mean.

You buy a book , they show you other books that are popular with others that have bought the same book. They then show you other books by that author; they then show you related products. It’s all done smoothly, integrated into the sales process and brings them in huge amounts of extra income.

What if you don’t have a huge library of related products to what you are selling?

You could look to external integration.

Just think of all the JV launches you have seen, or all the follow up series you have seen promoting some one else’s product. What about a membership site that recommends another product?

Those are other , and very powerful, examples, but that is just starting to scratch the surface.

Many marketers feel that an upsell, or a link to a JV partners site means they have mastered the art of integration.

But there is much more that can be done, more seamless non intrusive and effective ways.

That is why best-selling author Mark Joyner has written a new book about it.

The book has not been released in stores yet but you can get a free digital download of it now.

Along with the book comes access to a members area were you can meet other marketers and work together to integrate your products.

I am sure you already know that anything with Mark Joyner’s name on it is going to be a huge success and this is your chance to get in to his integration marketing site, and read the book for no cost, before it even hits the stores.